CWIC Starter: Immersive

Brought to you by The User Experience Group

This event constitutes not only an informative tutorial in the science of VR and immersive communications, but also a preparatory forum event for the key 'Immersive' conference theme within the annual CW International Conference (CWIC) in June 2017.

Registration for this event is now closed.

About the event

The hyped-up worlds of Virtual Reality (VR) and Augmented Reality (AR) are drawing together to form a huge 'Mixed Reality' (MR) market sector, led by the development of new genres of headsets, sensory devices and content portals. At the mass consumer end of the market, the ubiquitous smart phone provides cheap and easy access to surprisingly high quality MR content and 360-degree video material. However, looking beyond applications like VR games, AR training and immersive sports experiences, there are also higher level developments in this sector that may change significantly the way that we live, learn and take our leisure. In this track, we shall investigate:

  • the emerging MR and AI business models that will form the tipping points for future enhanced environments and services
  • how social media platforms will develop and embrace novel - but possibly intrusive - dimensions of personal interaction… will we use new mobile messaging apps with animated 3D-persona files rather than simple 2D photos, and share multi-dimensional and immersive experiences with our friends? Is Facebook doomed to be the Friends Reunited of tomorrow?
  • whether there will be a dividing of the generations in people’s willingness to capitalise on, and immerse themselves in, these new MR worlds?

This CWIC Starter is championed by David Crawford from the CWIC Committee and the User Experience SIG.

You can follow @cambwireless on Twitter and tweet about this event using #CWIC17.

Hosted by Ravensbourne University

We're an innovative, industry-focused university located in the heart of London.

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Agenda

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The information supplied below may be subject to change before the event.

12:00

Registration and networking with lunch

13:00

Introduction to CWIC Starter, David Crawford, Ravensbourne

13:10

Welcome from host Dr Nick Lambert, Head of Research, Ravensbourne

13:20

AR, VR and 360 Content - on the “Slope of Enlightenment; Ken Blakeslee, Chairman, WebMobility Ventures

A review of the enabling technologies, ecosystem, application sectors and content genres associated with the broad continuum of AR, VR and ‘real’ 360 experiences. A look at the emerging business opportunities and some of the challenges.

13:50

The Challenges for VR/AR in Smart Construction; Paul Surin, Head of Built Environment, Wienerberger

14:20

Panel Session: ‘AR/VR for Building Design, and Robots for Construction?

Layton Reid, Head of School of Architecture, Ravensbourne
Paul Surin, Head of Built Environment, Wienerberger

14:50

Refreshments and networking

15:20

The CWIC Innovation Programme; Ali Nicholl, Iotic Labs

15:50

VR | A New Beginning - the creative processes behind Mixed Reality Content & CGI; Jack Howard, Lewis Ball and Erfan Saadati, Content Creators, Surround Vision

The Surround Vision team will draw from their extensive and varied experience to give students an overview of VR production processes. Concentrating on tangible production techniques, they will also touch upon narrative approaches, sharing some of the award-winning projects Surround Vision has created.

16:20

High end imaging solutions and apps for VR; Richard Mills, Tech Director, Imaginary Pictures/Sky VR Labs

This session will offer an insight into the variety of shooting methods for Live Action 360 and VR experiences with examples of differing capture methods and workflows. It will also look to the future and explain development and progress in delivery encoding.

16:50

Panel Session: ‘The User Experience - immersion or submersion?’

With all speakers and Carl Smith, Director Learning Technology Research Centre, Ravensbourne

17:15

Event closes

Speakers

Lewis Ball - Content Creator, Surround Vision

Ken Blakeslee - Chairman, WebMobility Ventures

“ WebMobility Ventures is focussed on Discovery, Advisory and Investment in Innovations in the emerging Services Convergence areas of Mobile”

Jack Howard - Content Creator, Surround Vision

Richard Mills - CEO, Imaginary Pictures

Ali Nicholl - Head of Engagement, Iotics

Ali is the Head of Engagement at Iotic, working across customers, partners and Iotic Ecosystem. Ali is focused on the co-creation of transformative services and solutions, that meet genuine business challenges today and are future flexible for as yet undefined futures. Leading the Sales and Marketing activity at Iotic, Ali is passionate about enabling and empowering individuals and organisations with Digital Twins and the secure interoperability they enable. Amy Webb noted that “The future doesn’t simply arrive fully formed overnight, but emerges step by step”. The vast potential that can be unlocked by enabling things, systems and individuals to share, discover and interact with one another must be married to clear understanding of business benefits and the clarity that those first steps can be taken with confidence.

Layton Reid - Head of School of Architecture, Independent

Erfan Saadati - Content Creator, Surround Vision

Carl Smith - Senior Lecturer, Ravensbourne University

Paul Surin

SIG Champions

Marine Barbaroux - Head of Design, Geckoboard

Marine is a product and UX designer in Cambridge and has been in and around the design field for more than 20 years. With an education in product design and graphic art, she joined the world of software for a good number of years. Currently, she works at Geckoboard. She's designed a number of products and managed UX teams both in France and in the UK, mentored at Springboard (now TechStar London), and recruited a fair number of whatever-the-flavour-of-the-month-is-UX-o-tronologists you can think of... For her, design is about problem-solving more than anything. The role of a designer is to come up with novel concepts where required, but also make sure those are realistic and achievable. Cooperation is key. In her spare time, she works with acrylics, Photoshop and Illustrator to keep the creative juices flowing!

Allan MacLean - Director, Amdeo

Amdeo specialises in the development and exploitation of high tech innovations. Amdeo principal, Allan MacLean, has worked in research and management roles at the leading edge of Information and Communication Technologies for over 25 years. He was a founder member of Xerox's European Research Centre in the 80's and was a major contributor to building it into one of the world's leading centres of expertise in the user centred design of innovative technologies. In 2002, he co-founded Image Semantics, which he helped lead to become a global provider of innovative mobile applications and services. Allan has frequently advised on funding programmes in the UK, Europe and North America to help improve the fit between technologies and human needs and improve the exploitation of government funded research.

Leo Poll - Director, Keen Design

Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what drives Leo. With more than 20 years of experience in Innovation driven Experience Research and Design he is able to bring an ability of strong lateral thinking combined with broad domain knowledge of applications/markets and technical enablers. Previous to his role at Akendi, Leo worked for the mobile phone division of Philips in Le Mans, France, managed numerous international projects whilst employed by Philips Electronics UK, was a member of the global 'Connectivity Programme' board of Philips Research, (Co-)founded Ryppel Ltd, Eversfield Innovation Ltd, Galileo Software Adviesbureau v.o.f.

Event Location

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Location info

Ravensbourne, 6 Penrose Way, London, SE10 0EW

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