Samsung Cambridge’s vision is ‘To Connect Everyone and Everything – Simply and Efficiently’. For many years, Connectivity has been an important part of all things mobile. Whether it’s streaming high quality audio to Bluetooth headsets, or file sharing over super-fast Wi-Fi, it is pretty common for connectivity to enable the most-used functions on smartphones. Leading edge connectivity standards continue to move fast with enhancements of higher data rates in Bluetooth (BLE 2Mbps, BT Long Range) and Wi-Fi ( IEEE 802.11ax (HEW)). As well as standards based activity, Samsung Cambridge develops a healthy pipeline proprietary signal processing and protocol patents for advance connectivity use-cases. Through successive generations of product development and exploiting cutting edge semiconductor manufacturing techniques, Samsung Cambridge is managing to significantly enhance all 4 P’s of technology – Performance, Power Consumption, Price and PCB area.