Event details
The focus is on helping people who write PR material etter understand the needs of reporters and editors when they are selecting and presenting their stories. You will learn how to make your press release the one in a hundred that gets into print, and how to be creative with ideas so you can expand them into full length features.
Programme
The conflicting priorities of organisations vs the press
- How to write a successful press release
- How to make writing as easy as speaking
- How to write fascinating features
- Making a start
- Collecting your information
Who should attend?
The workshop is for anyone who is new to writing for PR or wants to re-cap on the special techniques needed for writing press releases, editorial features and advertorials. The day includes plenty of hands-on exercises and feedback, and is ideal for in-house people working in a marketing, publicity or public relations role. Equally suitable for middle and senior managers or anyone with a story to tell who wants to raise their profile by getting into the press. Particularly recommended for participants who until now have found writing to be a struggle. All delegates will come away with a lot more understanding of how to inject fluency, flow and creativity into their writing style.
Course Leader
Judi Goodwin comes from a background of journalism, PR and radio broadcasting. She currently works as a freelance feature writer and trainer. She has been a regular contributor to The Daily Telegraph, The Radio Times, the Manchester Evening News and BBC Woman’s Hour. She is an Approved Trainer for the CIPR and an NLP Practitioner. Her client list includes the University of Manchester, the NUJ, IPC Magazines, Lloyds/TSB, Communicators in Business and Quinetic.
Cost
Cambridge Network Members: £255.00+VAT
Non-Members: £382.50+VAT
