An exploration of how businesses can achieve a greater impact by understanding and tapping into people’s natural preferences when marketing and recruiting.
Katie Hart The Gender Agenda An introduction to neuroscience and what it teaches us about the ways men’s and women’s brains differ. This will then be considered within the specific context of marketing, and how (and why) this should be applied to benefit your business.
Content will include:
o An overview of the key brain differences
o Ways this impacts on customer decision making and behavior
o Examples of good and bad applications within marketing
o Key areas to focus on to ensure Gender appeal
A startling 50% of new hires are fired or leave their new jobs due to their attitude or below par performance. The problem recruiting managers face, is just how do you judge someone’s attitude and motivation?
Katherine will share her insights into how words and phrases can be used to attract and assess people with the right motivations and fit for your business – and how to get them to stay.
Agenda 08:00am Registration and networking over coffee and bacon rolls 08:30am Speakers: Katie Hart, Rhetonic Katherine Wiid, Recrion 09:30am Further networking 10:00am Event closes
Who should attend? Business owners, managers and those responsible for marketing or recruitment within their organisation, whether large or small.
To attend Any Cambridge Network member may attend, with the focus of the meeting being on members with under 50 staff. There is a small charge of £15+VAT for members to attend.
Please register by clicking on 'Book Now' in the usual way. Non-members may also attend this session at a fee of £25+VAT, or they may wish to join for £50+VAT and come along to many other networking events for free and breakfast events at the member rate. In order to cover our costs for these meetings we will have to charge members £15 / head to confirm your attendance.
Please note that the fee is non-refundable for cancellation within 5 working days of the event.
Mailing list: If you would like to hear about other events we run for both members/non-members of Cambridge Network please sign up using this link. We try not to over-mail you, and you can unsubscribe at any time. http://www.cambridgenetwork.co.uk/events/get-your-business-communications-in-sync/