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Department of International Trade

Department of International Trade

‘Technology Trade Fairs: planning, pitching and ROI’ - BEIS Conference Centre, London

Start date/time :  10:00 1st February 2017
End date/time :  16:00 1st February 2017
Venue :  BEIS Conference Centre, 1 Victoria Street, London, SW1H 0ET

For the UK technology industry visiting or exhibiting at major international trade fairs is in their DNA. As CES in Las Vegas starts the new year with a such a bang, and many are now preparing for the world’s largest gathering of the mobile industry, Mobile World Congress in Barcelona at the end February.

Have you ever asked yourself whether you are approaching these huge opportunities in the most effective way?  Does the outcome just result in aching feet, handfuls of business cards and a significant chunk out of your marketing budget?  The beginning of 2017 is a great time to review what you and your company need to do to make these national and international trade fairs really work for your business, whether you are visiting or exhibiting.

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Take time out to hear from event organisers, trade associations and experienced companies on the best approach to trade fairs, how to select them, plan for them, pitch at them, and how to develop suitable sales channels for effective follow up activities.  Take the opportunity to network with other like-minded companies.  Come along to this free event and get helpful advance guidance whether you are attending Mobile World Congress (MWC 2017) or planning to attend other trade shows throughout the year.

Speakers include:

Mike Short, Consultant, Telefonica UK
Milli d'Hangest d'Yvoy, Marketing Manager, TestPlant Europe Limited     
William Neil, Assistant Sales Director, GSMA
Mark Birchall, Tradefair
Chris Bignell, Director, XL Communications Ltd
Vincenzo Pampararo, Department for International Trade

This event is supported by the Department for International Trade.

This event is delivered in partnership with Tradefair.

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Organisation:  Department of International Trade