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Short-cuts to creating your own data-led digital strategy – and tracking the results!

Start date/time :  28/02/2017 10:00am
End date/time :  28/02/2017 12:00pm
Venue :  Allia Future Business Centre Cambridge
Organiser name :  Helen Harding-Male
Organiser email :
Organiser tel :  01223 781200

Which digital marketing channels are right for you and why. A workshop to help you create your online content based on real-time market insight and adapt your strategy to an ever-changing market.

Come to this session organised by Allia Future Business Centre to explore and discover Digital Dashboards:

  • Which digital channels are right for your particular organisation and why?
  • How to create your own content topics and strategy based on analytics, trends & insight.
  • How to monitor and benchmark your own online visibility against competitors.
  • Which tools should you use to create your own dashboard and monitor your progress

Smart, effective marketing, without wasting budget.

 About the presenter: Rob Welsby

Rob is Director of Search and Insight and as well as leading the Data, Analytics and Search teams working on regional and global brands at Further. He has presented at many conferences on data-led digital marketing and has been a speaker and trainer for the Chartered Institute of Marketing for the past five years.


About Further - intelligent search marketing

Further is a leading UK specialist in data-led search and content marketing with offices in Norwich, London and, now, Cambridge. Ranked in the Top 10 ‘Best Small Search Agencies in Europe’ for the past two years, the company creates and delivers digital marketing strategies and campaigns for regional and global brands, across B2B and B2C, including AVG, Domino Group, Sellotape, Hawkin’s Bazaar, Flux Insurance, British Film Institute, Aetna International and British Safety Council.

For more information, go to


Tuesday 28 February 2017

Allia Future Business Centre Cambridge

9:30 am Join us for Registration & Welcome Coffee

10.00 Workshop Starts

11.30 Workshop finishes at approx 11.30 but Q&A will follow until 12pm.

FREE Please Register to secure your place as spaces are limited.