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Full details of becoming a mentor
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Project Mentors

Dev Audsin
Senior Specialist, Electronics & IoT - Beko
Dr. Dev Audsin is currently Senior Specialist at Beko R&D UK, spearheading projects in IoT and wireless communication technologies. Prior to this, he was Principal Research Engineer at Orange Labs UK, developing technologies for next generation mobile wireless communications systems, IoT & cloud. Prior to that, he was Research Scientist at HP Labs innovating technologies for distributed and federated cloud systems. Dev holds PhD in Mobile Wireless Communications from King’s College London.
His broad interests include supporting SMEs and vertical markets to adopt appropriate wireless communication technologies, developing technologies and business models for IoT, 5G and cloud.

João Bocas
CEO, International Mentor & Advisor - Digital Salutem
His passion lies in helping others, sharing experiences, transferring knowledge, working collaboratively and passing on the latest innovation trends from the wearables, IoT and digital health world. As a mentor he transfers valuable experiences learnt in business, he also works proactively internationally with many innovative start ups. He advises and helps them with internationalization, strategic growth and market intelligence.
He possesses more than 20 years of hands-on experience in Professional Sport and Corporate environments working with senior management, Boards and executive teams. He has worked across Healthcare, Financial Services, Media, Sporting, Third and Public Sector organisations. He was nominated a Finalist of the Great British Entrepreneurs Awards 2015 and he’s a proud board member of YMCA Brighton, a Charity organisation caring about community wellbeing.

Dan Clarke
Smart Cambridge Programme Manager - Connecting Cambridgeshire
Dan works on the Smart Cambridgeshire programme on behalf of the City Deal partnership which includes Cambridgeshire County Council, Cambridge City Council, South Cambridgeshire District Council, The University of Cambridge and the Local Enterprise Partnership. The programme was set up to look at how new and emerging technology could help address some of Greater Cambridge’s challenges in particular, Transport, Environmental Management, Energy and Health and Social Care. The programme is focussed on ‘Smart City’ solutions and specifically looking at ‘Internet of Things’ use cases. Smart Cambridgeshire is part of the wider Connecting Cambridgeshire programme which aims to make Cambridgeshire an attractive location for businesses by consolidating, enhancing and spreading the reputation of Cambridge and the surrounding area for technology, innovation and enterprise by ensuring a ‘Connected Cambridgeshire’ with 21st century digital infrastructure services.

Chris Dell
Co-Founder - The Scale Partnership
Chris has over twenty five years working in communication agencies, often within specialist sectors, and has broad brand strategy, B2B and corporate communications experience. He is interested in how ideas can propel companies of all shapes and sizes and in any sector to meet their objectives. As a CEO, he led the growth and performance of one of Saatchi & Saatchi’s best performing businesses, helping to deliver sector-leading ideas within multi channel campaigns that performed against client objectives. He also has extensive experience helping business engage their internal audiences, delivering programmes in the UK and internationally.
Recently he co-founded The Scale Partnership in Cambridge UK. It provides high calibre brand communications and marketing expertise to businesses in the tricky but critical 'scale-up' phase. He is currently also working with a digital marketing creative agency start-up, Slap –

Tracy Hopkins
CCO of everynet and Marketing Committee Chair of the Lora Alliance
A ‘can do; business leader with a genuine passion for technology and people, with a belief that technology is an enabler for a better World. Currently Regional Head of everynet Ltd, leading the deployment of LoRaWAN IoT networks in Europe and Asia to solve real business issues. With over 15 years’ experience in senior leadership roles within the low power wireless industry. From building the Global Application engineering team, driving the Consumer Business Unit to being part of the Leadership Team at CSR Plc. A Founder and SVP at Neul Ltd; serving as Marketing Chair of the Singapore White Spaces Group and representative on the Dynamic Spectrum Alliance. She has advised many companies on GTM and product development strategies and deployed IoT solutions globally for very diverse applications from flood monitoring through pest control, waste recycling and the ubiquitous ‘connected cow’! She holds a BSc in Electronic Engineering has authored numerous publications and has presented on spectrum, IoT technology and business globally. She has been Marketing Committee Chair of the LoRa Alliance since its inception in March 2015 and works with over 400 members to drive the LoRaWAN standard globally.

Idris Jahn
Head of Health & Data - IoTUK
Idris has over 20 years of experience in data integration and real-time systems. Much of his work has involved defining new and exciting use-cases for the Internet of Things. He is currently mentoring IoT and health tech startups to advance their businesses. Idris is also helping IoTUK to co-ordinate two large scale NHS test beds that are using IoT for dementia and diabetes.

Jan Jongboom
Developer Evangelist IoT, - ARM
Jan Jongboom is Developer Evangelist at ARM. He has been actively involved with LoRaWAN since early 2015, first as tech lead for Telenor's LoRa network in the Nordics and later working on the ARM mbed LoRa stack. He has shipped LoRaWAN devices, climbed buildings to install base stations, built a network stack and is a regular visitor of the LoRa alliance meetings.

Karen Livingstone
Director of Partnerships & Industry Engagement - Eastern Academic Health Science Network
Karen is Director of Partnerships and Industry engagement for the Eastern Academic Health Science Network and the National Director for SBRI Healthcare. As the NHS England national Director for SBRI Healthcare she leads a £20m investment programme where small enterprises are funded to develop technology solutions for healthcare problems. This award winning programme has over 150 companies under contract with the potential to impact 7m patients. At Eastern AHSN she is supporting the Network to develop its role in economic development and wealth creation.
Formerly Director of NHS Midlands and East she supported the work of the regional health authority and the Public Health Team to promote closer working across all government. Karen led on relations with Local Government supporting the development of Health and Wellbeing Boards across the Midlands and East Cluster area.
A Board member of the East of England Development Agency (EEDA) Karen championed the work of the RDA in business development, communications, and equal opportunities. Karen was also board member of EEIDB, the service provider for Business link in the East of England. The Business Link service provided specialist business advice and support to start ups, SMEs and high growth companies across the region.
Before joining the team at the regional health authority Karen worked as a special adviser to the then Secretary of State for Health – Patricia Hewitt MP. With a specific remit to handle media and communications she also had responsibility for managing relationships with national stakeholders representing employer, patient and community interests. Prior to her role in Westminster Karen was a campaigns and communications director for several national Trades Unions, the Labour Party and voluntary sector organisations.

Pantea Lotfian
Founder - Camrosh
Pantea has considerable experience in running technology focused innovation programs for large companies in a variety of industries. She is actively working with the start-up community, mainly via the Entrepreneurship Centre at Judge Business School. Pantea also works as a business coach and mentor with high performing individuals and business owners where she works with them to find the connection between the issues they are facing in business and help them develop their own personal style of leadership qualities and decision making skills.
Applicants will be able to draw from her experience in helping develop/review technology and marketing strategies and business models for their products and services. She will be able to help them understand the business environment in which they are setting up and work with them to develop road maps for future product development.

Simon Matthews
Founder - Matters
Simon has more than 20 years’ experience in corporate and brand communications.
He started his career at consultancy Valin Pollen, then moved to Omnicom-owned Fishburn Hedges (now FleishmanHillard Fishburn), where he became MD, CEO and then Chairman. He recently set up his own consultancy, called Matters, working with brands aiming to make a real difference to their people, stakeholders and customers.
Simon has advised major brands, non-profit organisations and start-ups/scale-ups on corporate, brand reputation and sustainability issues. He has worked across most industry sectors, but including telecoms, technology, low carbon industries and smart cities.
Simon is a Visiting Lecturer at the University of Westminster, a member of the Advisory Board of diversity business Rare and a judge for startup accelerator Mass Challenge.

Abhi Naha
CCO - CW (Cambridge Wireless Ltd)
Abhi has worked in the mobile and telecoms industry for 20 years. He is responsible for marketing, business development, attracting young entrepreneurs and engaging with SIG champions. Abhi has been a CW Founder Member and SIG champion for over nine years. Founder of several technology start-ups and new business units in Cambridge and Silicon Valley he aims to bring an entrepreneurial culture to CW.

Philip Naylor
Associate - Olswang
Philip is an intellectual property expert who specialises in patent law. He has years of experience advising some of the world's largest tech companies, such as Microsoft. Philip particularly enjoys helping start-ups and SMEs to protect their inventions, so that they can maximise the value of their IP.

Ali Nicholl
Head of Sales and Marketing - Iotic Labs
Focused on communication and engagement working across Iotic Labs’ clients and projects, Ali is passionate about enabling and empowering individuals and organisations to experience and exploit the IoT economy. He is focused on collaboration within and amongst communities and the co-creation of transformative services and solutions, bringing disparate organisations together to share data and knowledge to create solutions through community design. He supports individuals and organisations through the flexible design process to generate prototypes swiftly that prove out bottom-up solutions, ongoing revenue generation and new business models and capabilities.

Dr. Juan Nogueira
Director of the Center of Excellence for Wireless and Connectivity - Flex
Dr. Nogueira is director of the Center of Excellence for Wireless and Connectivity at Flex. In this role he is defining technology roadmaps, evaluating new innovative solutions, establishing strategic collaborations with partner companies and leading internal research programs in the field of wireless communication in general and Internet of Things in particular.
Prior to working at Flex, he was Lead System Architect of advance development and system architecture first at Robert Bosch GmbH and then at Bosch Connected Devices and Solutions GmbH (BCDS) in Reutlingen (Germany). In this position he defined the connectivity technology roadmap that later concluded with the foundation of BCDS as the Bosch subsidiary focused in connectivity and IoT. Before that, he worked in corporate R&D for wireless communication and sensing systems at Sony Corporation in Stuttgart (Germany) where he held the positions of Senior System Engineer and Principal Engineer.
Dr. Juan Nogueira holds a PhD in Telecommunications Engineering from the University of Vigo (Spain). He subsequently became an associated professor at the University of Vigo in the Electronic Technology Department, collaborating with industry on projects in the area of industrial field buses. He has written numerous articles and holds 20+ patents in the area of communication protocols and wireless sensor networks.

Lindsay O’Regan
Business Development Manager - Flex
A career salesman with over 30 years’ experience of selling a wide range of products and services, Lindsay joined the Electronics Manufacturing Services sector for the first time in 1998. After a spell in Operations he has moved once again into business development, and now concentrates on supporting innovators of all sizes, but mostly with new companies. Concentrating primarily on the Cambridge area, his role is to help them bring more products to market more quickly, and in a more competitive state.

Anita Randon
Freelance Exec Director & Critical friend - Randon Consulting
Anita has over 25 years of leading sustainable change, primarily in and around health and social care. She has deep expertise in strategic transformation, partnering and driving value from disruptive interventions; securing appropriate returns on investment for partners, networks, clusters and suppliers with fundamentally different expectations around outcomes and benefit.

Mark Otto Smith
Economic Growth and Innovation Programme Manager - Eastern Academic Health Science Network
Mark has wide experience of the UK health system and the use of digital technologies to achieve service transformation. Most recently he has advised UK government trade teams, NHS Trusts and UK companies on international commercial development through the Department of Health agency Healthcare UK. He has supported commercial programmes at the Yorkshire & Humber Academic Health Science Network and the NHS following a career working for technology companies including BT and Schlumberger. His aim is to help integrate clinically led initiatives with technology to maximise benefits for the population.

Peter Whale
Chief Operating Officer - Iotic Labs
Peter is Chief Operating Officer for Iotic Labs, provider of Iotic Space, enabling the true Internet with Things in it. Peter has a long track record of conceiving, developing and marketing successful technology-based solutions, working within a number of innovative Cambridge-based and International organisations. Peter is co-author of the 'Essentials of Mobile Handset Design', published by Cambridge University Press. Peter is a board member of Cambridge Wireless, and is a champion of the CW Future Devices SIG.

Be a Mentor

The LPWAN IoT Boost Programme is actively seeking mentors to advise and support competition winners in their development of marketable products and services.

To understand the benefits of being a mentor, see the testimony of mentors included in the videos from last year’s programme.


Mentors also benefit from:

  • Publicity through the Programme website and events
  • Networking opportunities through programme events
  • Free attendance at CWIC 2017 on 7 June 2017
  • Access to Sponsors
  • Access to Challenge Owners
  • The opportunity to work with some of the UK’s most innovative companies developing products and services that use LPWAN/LoRaWAN technologies