New Technologies raise the bar at the Olympics

New Technologies raise the bar at the Olympics

The Games of the XXXIII Olympiad, commonly known as the 2024 Summer Olympics, kick off in Paris in July 2024. The Games form a prestigious international multi-sport event, which creates both challenges and opportunities for the latest advances in technology to prove their value.

This event will showcase and explain some of the ways that new technological developments are changing, explore how we create, transmit, broadcast and consume “content” from events like the Olympics … how cloud streaming is taking over from traditional outside broadcast networks in many markets … how artificial intelligence (AI) data is being used in areas like automated media description to improve viewer accessibility and understanding … how motion-tracking and wearable technologies use cameras with computer vision and AI, to give fans near-real-time data during races and events … how immersivity could be employed for viewing new genres like sports climbing.

In related areas like training, robots are improving their performance too. In a certain country’s training facility, a robotic curling coach uses a combination of image recognition, AI, machine leaning and automated control to simulate the curling throwing process … helping athletes practise potential game situations before they occur. Similarly, robot chefs and bartenders will take over the kitchens in an Olympic Village; and an AI-enabled chef-bot will be pleased to take your order and prepare your burger and drinks.

This exciting and revealing event is delivered in partnership with Digital Catapult and is hosted at their London offices. Speakers will include technologists, broadcasters and futurologists, who will provide delegates with an informative insight to this thrilling technology race. There will be opportunities also to see Digital Catapult’s experimental facilities, blending digital and physical worlds to create new ways for us to interact with data and network with fellow attendees at the event.

Speakers include:

  • Tim Addy - Director, Business Technology Leader, A/V Ecosystems, Dolby Labs
  • Martyn Gates - Ravensbourne University
  • Rebecca Jackson - Marketing and Business Development, Caretta Research
  • David Johnston - Lead Technologist, Digital Catapult
  • Paolo Pescatore - Technology, Media & Telecoms Analyst, PP Foresight
  • Allan Rankin - Co-Founder and Managing Director, Target3D

Delivered in partnership with

Content Production & Delivery SIG Champions

Nadia Aziz

Nadia Aziz

Innovation Consultant, Unbounded Future Ltd

Professor David Crawford

Professor David Crawford

Emeritus Professor, Computer Science & Electronic Engineering, University of Essex

Susan Hewitt

Susan Hewitt

Founder, Hewitt Innovations Ltd

Tony Lavender

Tony Lavender

Senior Advisor, Plum Consulting

Chris Nokes

Chris Nokes

Senior Technical Advisor, Ofcom