The Innovation Trap

The Innovation Trap

Have you ever found yourself thinking "We need to be more innovative."

Then you may have fallen into the Innovation Trap.

Chasing an oasis of innovation, where you build your way to success.

More often than not, that oasis is a mirage, drawing you in further and further, never quite finding what you’re searching for.

Over the last 18months we’ve seen more and more clients, especially in the tech sector, falling into this trap.

We wanted to get to the bottom of it, the root causes and how to avoid them

We conducted research with more than +180 tech leaders. 

When asked, they said that their primary challenge had more to do with perception and communication rather than product innovation. 

And this is positive, it means there is salvation, a way out of the innovation trap. 

 

Want to avoid the trap, or find your way out, sign up here to join us tomorrow 

Sign up here: https://shorturl.at/x5GHu