The two market leaders for digital advertising are Facebook and Google, who collectively managed $233 billion dollars in Ad revenue in 2020.
In this talk, Lilac James, will discuss how the platforms work very differently, and how they can be best utilised differently, and collectively to deliver against a wide variety of marketing objectives.
Lilac James will cover:
- A general overview of each platform and their functionality.
- How Facebook and Google can be utilised to target customers at various stages of the customer journey.
- How to combine advertising across both platforms.
- Remarketing and custom audiences. How to use your existing data and customer lists to retarget a warm audience.
- Campaign optimisation. How to continually analyse and refine your campaigns to maximise performance.
Karen James: – Karen is a marketing expert who established Lilac James in 2008 as a marketing agency specialising in SEO, Google Ads and Social Media Marketing. Karen has helped hundreds of businesses achieve digital success.
Jamie Stenton – Jamie is the director of Lilac James and heads the social advertising side of the business.
Who should attend? This talk should be suitable for anyone trying to evaluate aspects of their digital marketing budget or wanting to refresh their knowledge.
Book here: https://www.cambridgenetwork.co.uk/civicrm/event/register?reset=1&id=28179
To attend: Cambridge Network members can attend for £20+VAT
Non-members are also welcome at £30+VAT
