Sookio reboot: From agency to consultancy
Summer 2024 sees digital marketing agency Sookio pivoting away from the agency model to become a one-woman communications consultancy.
Still based at St John's Innovation Centre, the new streamlined services will focus on consultancy and training:
Consultancy:
* Audits: Focusing on digital marketing, assessing your social media and website activity, and evaluating your workflow, tools and processes too:
- In-depth outline of our findings and recommendations
- Checklist of actions to be taken by your team
- Accompanying visual references and data reports
- One-month review to check-in on progress
* Strategy and support: A fresh marketing strategy plus monthly consultancy to implement it successfully:
- Audit and analysis of your marketing channels
- In-depth strategy: Vision and mission, tactics for success, timeline of activity, KPIs we’ll measure, plus a 10-slide summary to give stakeholders the essentials
- Content pillars. Your core topics, visualised
- Audience personas and customer insights
- Sustainable digital marketing tips
- Follow-on support booked in blocks of 6 months: reporting, training, social media planning
* Consultancy: Working closely with senior leadership teams and founders of startups and scaleups to offer high-level communications consultancy.
- Clear advice on your communications, backed by a deep understanding of what works now and in the future.
- A trusted sounding board. Space to explore ideas, weigh up commercial decisions and build ambitious plans.
- Analysis and guidance so you can spend your marketing budget wisely and hire people who will get results.
- An external perspective from outside the structure of your organisation to identify challenges and opportunities.
- A solid network of talented practitioners in design, photography, video, marketing, social media management and web design.
- Practical ideas for improving internal comms for better company culture, recruitment and retention.
* Training
Offering our two most popular courses in writing for marketing, and social media. Plus bitesize lunchtime learning to be delivered online.
To find out more about the revamped Sookio offering and our services across audits, strategy, consultancy and training, please visit the Sookio website.