The Content Production & Delivery Group

The aim of the Content Production & Delivery SIG is to address the challenges and applications of new technologies which facilitate the digital production and delivery of various types of content. In particular, this SIG focuses on the ever-increasing mechanisms of assembling and delivering data to the array of connected and non-connected receiving devices available today - such as televisions, radios, mobile phones and tablets, workstations and AV appliances in the networks like the ‘Internet of Things’.

Today, users are equipped with multiple devices with varied capabilities for different applications at home and at work, and they require that their content is delivered across the devices seamlessly according to their preferences. However, this presents a number of challenges especially in terms of the network and display technologies, and the resulting implications on content quality, user experience, digital rights and how to combine data in different formats, taking into account that there can be multiple delivery networks and terminals involved. However, these challenges also bring in the biggest opportunities. New routes to market are being created for content creators, placing demands on the traditional content and service providers to provision innovative & disruptive solutions, and opening the markets to new entrants like AR/VR technologies for immersive healthcare.

Considering these challenges and opportunities, the Content Production & Delivery SIG addresses the following key topics:

  • New Applications need New Technologies - content creation across different market verticals (3D scanning, object-based production, holographic imagery, light field cameras, 3D spatial sound, super high frame rate video, immersive healthcare, tomography …)

  • Technology Options - new AV media formats, delivery platforms, network & transmission techniques and displays (the technology choices and challenges for Digital Delivery)

  • Next Generation Services - the future one stop shop for multimedia plus interactivity, introducing Artificial Intelligence and Machine Learning techniques

  • Connected Devices & Non-Connected Devices - capabilities and limitations of the state of the art

  • Protection - content data and consumer protection

  • User experience - creating a valued and seamless experience, without detrimental side effects

  • User Generated Content - the democratisation and metrics of media and delivery

  • Business Models for Content Delivery - the challenge of making money with new applications.

  • Regulation - the international regulatory issues that impact Digital Content and distribution

This SIG provides a great opportunity to bring together Cambridge Wireless members and other parties from across the globe who have an interest in the areas of Content Production & Delivery. We organise events twice a year and actively encourage networking among the participants.